Journal
Craft, style history, and what actually happens on a shoot day.
From a New York sidewalk to a salt-flat sunset — how the same frame reads in three different lights.
Sixty years after the drive-in, the sharpest shape in eyewear is still the one that arches.
Two days, one studio, and a lot of opinions about what counts as 'studio white.'
Five minutes of maintenance a month buys you a frame that outlasts the trend it was bought for.
We asked six people to bring in their own frame choice. None of them picked the shape we expected.
The site used to be loud. The products already were. Something had to give.
